For the eighth year of the Infiniti Coaches Charity Challenge we were given the task of creating something new. So we decided to create the closest thing to a movement as we could. TIMEOUT is a campaign that asks coaches, charities, and fans to take a timeout from their busy day to vote for charity.

Agency: CP+B | CD: Jason Pierce, Mark St. Amant | Art Director: Sebastian Walker | Copywriters: Chris Potts, Chris Mendez